Delicious decisions.

Developed video concepts for the launch campaign of RXBAR A.M. Oats.

The core client directive was to position the product as part of a nutritious start to the day, which led to the concept of transforming the oats into a playful alarm clock, which we created through stop-motion effects.

With clear visual direction aligned with the product’s branding, tone, and launch objectives, we ensured consistency of the creative vision while delivering assets aligned with the client’s needs.

Creative Producer/Director: Michael Finch