Delicious decisions.

Developed video concepts for the launch campaign of RX Bar A.M. Oats.

The core client directive was to position the product as part of a nutritious start to the day, which led to the concept of transforming the oats into a playful alarm clock as the campaign’s central visual hook.

Created clear visual direction aligned with the product’s branding, tone, and launch objectives and directed and managed production from shoot through final execution, ensuring consistency across creative intent while delivering assets aligned with the campaign rollout goals.

Creative Producer/Director: Michael Finch