Grab-and-go.

Tapped into the brand’s target demographics to tailor stories and visuals for different audience segments, ensuring each piece felt specific, relevant, and native to social platforms. Contributed creative direction across set design, story development, and production, while overseeing on-set execution to maintain alignment between brand, concept, and final deliverables.

The campaign achieved a strong client approval rate and generated robust viewership across social platforms.

Creative Producer/Director: Michael Finch