Pepperidge Farm
Concept-driven content created for Pepperidge Farm while at Publicis Groupe, combining strategic creative direction with visually engaging storytelling designed to maximize audience reach.
Getting Cozy
Developed and pitched social media concepts for Pepperidge Farm built around seasonal campaigns and new product launches.
Developed story, ensuring each piece aligned with the brand identity and objectives.
Directed and managed on-set production throughout filming, collaborating closely with clients and the production crew through review and sign-off.
Creative Director: Nick Senior
Art Director/Creative Producer: Michael Finch
Photographer/Studio Manager: Jordan Balderas