Pepperidge Farm

Concept-driven content created for Pepperidge Farm while at PXP, combining strategic creative direction with visually engaging storytelling designed for high audience reach.

Getting Cozy

Developed and pitched social media concepts for Pepperidge Farm seasonal campaigns along new product launches.

Led full creative production across set design, story development, and execution, ensuring all content aligned with brand identity and campaign objectives.

Directed and managed on-set production throughout filming, maintaining the integrity of the vision while collaborating closely with clients and production crew through review and sign-off sessions.

The completed campaign videos generated strong viewership across platforms, contributing to overall campaign performance and client satisfaction.

Creative Director: Nick Senior
Art Director/Creative Producer: Michael Finch

Photographer/Studio Manager: Jordan Balderas

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