e-comm

Led creative direction for e-commerce fashion video assets that showcased outfits in motion with detailed, editorial-style coverage.

The work focused on translating the in-store experience into digital content, giving customers a stronger sense of fit, texture, movement, and styling.

Oversaw casting/talent selection to align with brand and client objectives, while directing all on-set production across 100+ looks over a month-long production burn.

Managed post-production through final delivery, including: editing, pacing, and color correction, ensuring polished assets that met both creative and commercial goals.

Creative Producer/Director: Michael Finch