Peak
While at Dentsu Creative, I developed concepts and produce/direct videos for Peak’s Lifeblood series, showcasing John Force Racing.
The Lifeblood of John Force
We set out to build a robust set of films showing how every person and crew member works together to make these complex racing events happen.
Executive Producer: Brian Peters
Account Executive:Taylor Ion
Story Development/Director: Michael Finch
Copywriter: Greg Fioretti
Christian PaHud
I traveled to California and hired a small local crew to shoot, and capture the story as it unfolded. I then guided the project through post-production, shaping the footage into a film that was a hit with Peak and an excellent showcase of Christian’s NASCAR debut.
Executive Producer: Brian Peters
Account Executive:Taylor Ion
Development/Art Director: Michael Finch