Hubbell
Video story development for Hubbell while working with Aris Film in Los Angeles.
Real contractors, real results
Hubbell needed awareness around their EdgeConnect system, designed to wire up to 80% faster than traditional screw terminals. My initial concept was putting it directly in the hands of real contractors to test it in a fun way.
The real-world demonstration of performance brought extremely positive results from executives at Hubbell.
Executive Producer: Greg Bassenian, Coordinating Producer: Desiree Burgess, Story Development: Michael Finch, Copywriter: Ashley Kaiser
Electrify & Energize
Following the success of EdgeConnect, and the Hubbell offices “buzzing” for it, they quickly commissioned a new video.
This next ask was to reinforce the idea that their employees matter. My idea was to follow employees through their day, moving deeper into their working environments. Real-world job sites with cinematic care and intention, elevating everyday operations into something purposeful and time-honored. The response, once again, was overwhelmingly positive.
Executive Producer: Greg Bassenian, Coordinating Producer: Desiree Burgess, Story Development: Michael Finch, Copywriter: Katie Grossman
Data Centers
Our work energized Hubbell into commissioning yet another video, continuing a strong run of collaborations.
They needed to build awareness around their data storage and networking capabilities. The concept I pitched was built around a simple visual hook: the lines and wires that form the bonds we need, sustaining valuable communication that keeps the world moving. See the film treatment here.
Executive Producer: Greg Bassenian, Coordinating Producer: Desiree Burgess, Story Development: Michael Finch, Copywriter: Katie Grossman