Hubbell
Hubbell needed videos for a variety of initiatives. I went undefeated with my submissions while working with Aris Film in Los Angeles.
Real contractors, real results
Hubbell needed to build awareness around their EdgeConnect system, designed to wire up to 80% faster than traditional screw terminals. The initial concept was straightforward: if the product truly delivered that kind of efficiency, the strongest proof would be putting it directly in the hands of real contractors and testing it in a fun and engaging competition.
The execution turned the product benefit into a tangible, real-world demonstration of performance, and the response from Hubbell was extremely positive.
Executive Producer: Greg Bassenian
Coordinating Producer: Desiree Burgess
Development/Art Director: Michael Finch
Copywriter: Ashley Kaiser
Electrify & Energize
Following the success of EdgeConnect, Hubbell noted that their offices were “buzzing” with excitement over that video and quickly commissioned a new video.
Their next need was to reinforce the idea that their employees matter. The creative approach was to follow them through their day, then gradually move deeper into their working environments. We treated real-world job sites with cinematic care and intention, elevating everyday operations into something purposeful and time-honored.
The response, once again, was overwhelmingly positive.
Executive Producer: Greg Bassenian
Coordinating Producer: Desiree Burgess
Development/Art Director: Michael Finch
Copywriter: Katie Grossman
Data centers
Once again, our work energized Hubbell into commissioning another video, continuing a strong run of collaborations.
They needed to build awareness around their data storage and networking capabilities. One of the concepts I pitched was built around a simple visual hook: the lines and wires that form the bonds connecting everything around us, sustaining the highly valuable communication that keeps the world moving. See the film treatment here.
Executive Producer: Greg Bassenian
Coordinating Producer: Desiree Burgess
Development/Creative Director: Michael Finch
Copywriter: Katie Grossman