Hubbell

While working for Aris Film in Los Angeles, their client Hubbell needed videos for a variety of initiatives. I went undefeated with my submissions.

Real contractors, real results

Hubbell needed to build awareness around their EdgeConnect system, designed to wire up to 80% faster than traditional screw terminals. The initial concept was straightforward: if the product truly delivered that kind of efficiency, the strongest proof would come from putting it directly in the hands of real contractors and testing it in authentic working conditions.

The execution went beyond expectations, turning a product benefit into a tangible, real-world demonstration of performance.

Executive Producer: Greg Bassenian
Coordinating Producer: Desiree Burgess
Development/Creative Director: Michael Finch
Copywriter: Ashley Kaiser

Electrify & Energize

Following the success of the EdgeConnect, where Hubbell noted their offices were “buzzing” with excitement, they quickly commissioned a second video.

Their need was to reinforce that their employees matter. So the creative approach was to follow them through their day, then gradually move deeper into their working environments. This approach treated real-world job sites with cinematic care and intention, elevating everyday operations into something purposeful and time honored.

The response from Hubbell was, once again, overwhelmingly positive.

Executive Producer: Greg Bassenian
Coordinating Producer: Desiree Burgess
Development/Creative Director: Michael Finch
Copywriter: Katie Grossman

Data centers

Once again, our work energized Hubbell into commissioning yet another video, continuing a strong run of collaborations.

One of the concepts I pitched was built around a simple visual hook: the lines and wires that form the networks connecting everything around us are a part of the very systems Hubbell builds (see the film treatment here). This visual hook as a throughline positioned Hubbell as an integral part of the infrastructure that enables those connections, which in turn, allow everyday life to run smoothly.